How Baby Boomers Are Redefining Retirement, Real Estate, and Vibrant Lifestyles

Previous generations described their post-retirement lives as the “golden years,” symbolizing a slower lifestyle appropriate for the elderly. But this description no longer applies to the current generation of seniors, baby boomers. 

By 2030, the 73 million baby boomers in the U.S. will be at retirement age, with substantial wealth. Despite the impending “silver tsunami,” baby boomers are defying traditional retirement norms. They’re living longer, remaining more active, and often delaying retirement while adapting their luxurious lifestyles to stay engaged in the workforce.

As a result, baby boomers are poised to influence the luxury residential real estate market significantly for the foreseeable future. In fact, many are modifying their living arrangements to suit their evolving needs and preferences, as well as those of their families.

In this Engel & Völkers Trend Report, we identify five key personas within the baby boomer generation that are significantly influencing luxury home ownership. These five foundational personas are redefining retirement, vibrant lifestyles, and the trajectory of the luxury real estate market in North America.

To learn more, read our Engel & Völkers Trend Report.